Shane Hunter, co-founder of Hunter Clark, came to us while still in his role as a non-equity partner in a very large patent law firm. Because of the firm’s misalignment with his values, he decided to create his own firm. His market research uncovered a potential for partnership with someone else of like values.

The founders of Farus had a goal of commercializing a medical device technology they’d developed in their PhD program. They had comprehensive knowledge of the product, and were convinced it had market potential, but they lacked the skills and wherewithal to translate that knowledge into commercial success.

A market research company, gap intelligence was still in startup mode and facing extinction in two years because their greatest revenue source was in a dying industry. Their goal was to address the problem by reducing their costs to increase profitability, and then invest the returns in a new market combining revenue data with competitors’ promotions.